Building business capability & confidence in women.

Learn how to sustain your business for the future!



Smarten up Your Business  Capability

 There IS no better time…

to use your experiences and channel them into strengthening your business foundation, while protecting and stabilising the business dream you want to carry forward.

Whether you are a first-time business owner or a practiced business professional, we focus deeply on core skills proven to be necessary when dealing with constant and significant change.  They may not be sexy but they are straight up essential and will energise you to move forward positively and confidently.  Join me in online classes where you can share your challenges and strategies with others, ask questions and get the support needed to get back on track.

Business capability is vital to success.
Business women helping each other

Strengthen Your Confidence

 Rewire Beliefs to Build Self-Confidence

Many people choose business as a way of expressing a passion, supporting a family or living out a long-held dream.  However, business will challenge every aspect of your self-belief and confidence can waver when the future is unclear.  True self-confidence comes from erasing the unhelpful beliefs you hold about who you are and what you are capable of.   Our Blog explores how to shift these beliefs so you can face the future, whatever it holds.  Join the mailing list to get it sent direct to your inbox.

Sustain And Grow Your Business

Coaching Support Packages

Self-paced learning is convenient but sometimes a helping hand to get started or transfer the skills into your business, helps you move forward more quickly.   I offer individual, team or group coaching on any topic related to each online course to help you maximise the benefits sooner.  You can choose the hours you would like and the topics you want support in, and I’ll do the rest!  Click below if you would like to explore how we can work together to achieve a more certain business future.

Confidence breeds business success.

Irene D. Baker

Irene is a creative thinker, and experienced educator, trainer and learning facilitator.  Her small business is based in adult education, program design, coaching, consulting and project management.  With a passion and fascination for brain science, mind research and universal wisdom, Irene combines her broad range of skills and experiences and applies them to the world of women in business.  She will enthusiastically point you towards trusting in your ability to direct your own life, while refusing any belief in powerlessness in your thinking.

Picture of Irene D. Baker
woman choosing between a risk and an opportunity

Managing Risk & Opportunity in Business


  • Learn the 6-steps to risk management
  • Tailored to business owners and entrepreneurs
  • Self-paced – start when ready
  • Templates all done for you
  • Online discussions and instructor support
  • Unlimited access
  • Sign up today for AUD $297
Women need to claim their confidence

Claim Your Confidence

This online self-paced program began in April 2018 with support from the Queensland Government’s Advancing Women in Business Initiative.  The program explores the beliefs that affect your confidence in business, showing you how to ‘reset your mindset’ to growth and success thinking.

  • Eight modules with 1-1 online coaching support
  • Tailored to women in business and entrepreneurs
  • Self-paced – start when ready
  • Practical and based in brain science
  • Online discussions provided
  • Tackle imposter syndrome
  • Address a fear of failure or success
  • Twelve month access
  • Sign up today for AUD $149

“...this course has been almost life-changing for my mindset and thinking about the way I approach my work, colleagues (especially when I don’t see eye to eye with colleagues) and the topics about status and self sabotage have all been hugely impactful….I am no longer coming from a place of not feeling good enough, I am approaching my professional work from a place of inner confidence because of the things I have learned in this course.”

 Emma Woods, Participant

The Business of Self-Belief Blog

The Power of Our Programs

The Power of Our Programs

Business is a wonderful way of expressing your freedom.  You literally design, develop and create a future for yourself that currently doesn’t exist. You get to decide what the vision is, how it will unfold and what goals will be achieved.  It is a massive act of...

Assess Your Business Ideas Using Head & Heart

Assess Your Business Ideas Using Head & Heart

As a woman thinking about going into business, it’s important to know that not every idea has the potential to become a business opportunity.   Ideas, as they say, are a dime a dozen.  When you assess your business ideas thoroughly you will know if any of them will...

Are Your Beliefs Building Business Confidence?

Are Your Beliefs Building Business Confidence?

If you are a woman thinking of starting a business, you are not alone.  Thousands of Australian women are considering starting a dream business and thousands more have started one in the last year.  According to recent ABS data an additional 46,600 female business...

What is Confidence?

What is Confidence?

Many women say they want to be more confident – but what exactly is confidence, and how do we get it?  Are some people born with it while others miss out?  Is it something that we can learn or work towards achieving, or even ‘fake’ or ‘buy’ if we purchase the right...