Irene D. Baker

I’ve been in business since the early 2000’s and to this day I still love the opportunities it brings.  The idea that I can follow a passion, a calling if you will, and share it with others online and in my face-to-face work is very exciting.

My passion for over thirty years has been supporting women to find a path that takes them to a place of greater self-acceptance, without needing to ‘be’ someone to achieve this state.  I believe women can use their experiences in business to more deeply explore the way they feel about who they are and what they are capable of.

Every ‘calling’ is always personal first of course, so my vision for you is the same as for me – that as women we learn to rebuild and strengthen the beliefs we hold about ourselves.  I hope you will join me.

The Lotus Flower Motif

I chose the lotus flower because it represents the self awakening process we all engage in throughout life.  The lotus flower emerges from muddy and murky depths to bud and open into a magnificent bloom.  It is a Buddhist symbol of divine beauty and purity emerging into greater self knowledge.  We are all lotus flowers struggling up from the murky depths of unhelpful thinking and into the light to bloom!

The lotus flower is particularly associated with Lakshmi, the Hindu Goddess of wealth, prosperity and happiness.  Her name comes from two Sanskrit words that together symbolise the phrase, ‘know and understand your goal’.  For a website on women in business, she stands as a fabulous symbol for knowing your purpose in business and receiving abundance from it.

My Business Journey

Business Attempt 1 & 2
Feels like a lifetime ago…

While an employee, I had a burning desire to be in business and like many others, I started selling at the markets.  As an Early Childhood Teacher I loved inventing practical and fun craft kits that gave mums a break over the weekend.

Business No.2 was as a sole trader helping parents navigate the sweeping tide of child care options which exploded in the late 1990’s. However, the rapidly changing regulatory environment meant I was always 3 steps behind this shifting landscape.  I exited in the wake of booming childcare lobby groups who led the way instead.

Attempt 3 & 4

Business No.3 was a website to assist women in adminstration roles to access professional development.  Often overlooked for training, many women can find themselves stuck in jobs that offer no advancement, with limited options for sourcing relevant training for career development.  However, with no discernible business model, I realised I had to change tack if I was to survive in business at all.

By Business No. 4 I had learned a lot about how not to run a business!  Seeing up my company Inzpire Pty Ltd, was a leap of faith based on my absolute determination to get this business stuff right.



I never pretend to be a model for huge financial success but I believe I’m a superb model for demonstrating resilience and persevering in business despite the setbacks.  It’s not that my dream stayed the same – I’ve had to adapt it many times, but my thinking stayed focused on what I wanted, and how I could obtain it.

This site will help you stay focused on the thinking that leads you to success, whatever that looks like for you.  If you feel its time to face up the self-doubt and fears that hold you back from your best self, we will help you discover who you are and what you are capable of.

On my bookshelf

Million Dollar Women

The Essential Guide for Female Entrepeneurs Who Want to Go Big
Julia Pimsleur, 2019

I purchased this book on reading Julia’s examples of the most common self-limiting beliefs among women entrepreneurs  The fourth one, ‘I couldn’t do something big like that alone’  and the last one, ‘Someone else would do a better job than I would’, struck a chord.  I realised I’ve held onto those 2 limiting beliefs for most of my professional life.  I look forward to rewiring those beliefs and testing them out on a new project!

The female brain

Louann Brizendine, M.D. 2007

As a huge fan of brain books, I couldn’t resist this one.  Most scientists acknowledge that there are very few differences between the female and male brain.  We aren’t as different as you might think.   Yet add in female specific brain wiring,  hormones and the ability to give birth and we women end up as more complex than we might appreciate on the surface.  I’m interested in educating women about their brains so you will understand why you do what you do.  Power lies in understanding yourself, and all behaviour stems from what is going on in your brain.

Goddesses in older women

Archetypes in Women Over Fifty: Becoming a Juicy Crone
Jean Shinoda Bolen, M.D., 2014

Since turning 50 I have had a new appreciation for books that help me navigate this phase of my life.  Archetypes help us put meaning around new life phases.  This book explores the goddess archetypes for wisdom, spirituality, sexuality, compassion, humour and the capacity to act decisively.   Stay tuned for some blogs on these archetypes and how you can use them to guide your inner life and your business.

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