Supporting Women To Bloom in Business

Learn the essential business skills needed to adapt, survive and embrace the journey ahead.



Improve Your Business Skills and Capability

Prepare Yourself For Whatever Comes

You want to sustain your business in these difficult times, but may not know how.  Core business skills are missing for many women in small and micro businesses with the focus often placed on creating and marketing.  But these core business skills are more likely to help your business survive in tough times.  Here, you can learn to adapt, strategise, and opportunise for the future.  Our affordable online courses are designed for you as small and micro business owners/operators to implement immediately, easing the pressure and building your capabilities in one.

Upgrade your business skills
Confidence breeds business success.

Strengthen Your Confidence

 Helpful Beliefs Build Self-Confidence

Many women choose business as a way of expressing a passion, supporting a family or living out a long-held dream.  However, business will challenge every aspect of your self-belief and confidence can waver when things go wrong.  True self-confidence comes from erasing the unhelpful beliefs you hold about who you are and what you are capable of.   Our Blog explores how to shift these beliefs so you can face the future, whatever it holds.  Join the mailing list to get it sent direct to your inbox. 

Sustain And Grow Your Business

Online Discussions and 1-1 Coaching Support

In Australia, non-employing businesses that don’t grow are most at risk of closure, and accounted for 40.4% of business closures between 2014-2018.   In hard terms, this is 514,847 business closures!  Many women are in this dataset, and many more are likely to be after 2020.  All my courses offer open online discussions so you are assured you have my ear.   Individual coaching on each program is also available.  It’s my business to help you stay in your business.  Click below if you would like to learn more about how I can support you. 

Business women helping each other

Irene D. Baker

Irene is a creative thinker, and experienced educator, trainer and learning facilitator.  Her small business is based in adult education, program design, coaching, consulting and project management.  With a passion and fascination for brain science, mind research and universal wisdom, Irene combines her broad range of skills and experiences and applies them to the world of women in business.  She will enthusiastically point you towards trusting in your ability to direct your own life, while refusing any belief in powerlessness in your thinking.

Picture of Irene D. Baker
Women need to claim their confidence

Claim Your Confidence

This online self-paced program began in April 2018 with support from the Queensland Government’s Advancing Women in Business Initiative.  The program explores the beliefs that affect your confidence in business, showing you how to ‘reset your mindset’ to growth and success thinking.

  • Eight modules with 1-1 online coaching support
  • Tailored to women in business and entrepreneurs
  • Self-paced – start when ready
  • Practical and based in brain science
  • Online discussions provided
  • Tackle imposter syndrome
  • Address a fear of failure or success
  • Twelve month access
  • Sign up today for AUD $149

“...this course has been almost life-changing for my mindset and thinking about the way I approach my work, colleagues (especially when I don’t see eye to eye with colleagues) and the topics about status and self sabotage have all been hugely impactful….I am no longer coming from a place of not feeling good enough, I am approaching my professional work from a place of inner confidence because of the things I have learned in this course.”

 Emma Woods, Participant

The Business of Self-Belief Blog

Finding Your Centre in the Storm

Finding Your Centre in the Storm

 How quickly life can change - in the blink of an eye   It’s been a rough few weeks living in the brave new world of business that has resulted from Covid-19. My business might looks the same on the outside, but on the inside it feels quite different.  It’s like...

Practice 4: Find Your Centre

Practice 4: Find Your Centre

IntroductionWhen life is in turmoil, most of us feel out of control.    We search for the gap or a break in the crisis long enough to get a breath and settle down our emotions.  But often, when everything is upside-down, finding your centre in times of crisis is very...

Practice 3: Take a Break

Practice 3: Take a Break

IntroductionIn the uncertain times that we are currently experiencing with the Covid-19 situation, I find myself trying anything that might settle down my fearful thinking.  I hear the story going in my head about unemployment and the economy and this is not what I...

Feeling Stuck When Business Slows

Feeling Stuck When Business Slows

There aren’t many things as likely to make me feel alone and stuck in one place, as a New Year. January is a slow month in my business.  As a consultant, project manager and trainer, January is a time when organisations are not organised, staff are slipping slowly...

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