Building business capability & confidence in women.

Learn how to sustain your business for the future!



Smarten up Your Business  Capability

 There IS no better time…

to use your experiences and channel them into strengthening your business foundation, while protecting and stabilising the business dream you want to carry forward.

Whether you are a first-time business owner or a practiced business professional, we focus deeply on core skills proven to be necessary when dealing with constant and significant change.  They may not be sexy but they are straight up essential and will energise you to move forward positively and confidently.  Join me in online classes where you can share your challenges and strategies with others, ask questions and get the support needed to get back on track.

Business capability is vital to success.
Business women helping each other

Strengthen Your Confidence

 Rewire Beliefs to Build Self-Confidence

Many people choose business as a way of expressing a passion, supporting a family or living out a long-held dream.  However, business will challenge every aspect of your self-belief and confidence can waver when the future is unclear.  True self-confidence comes from erasing the unhelpful beliefs you hold about who you are and what you are capable of.   Our Blog explores how to shift these beliefs so you can face the future, whatever it holds.  Join the mailing list to get it sent direct to your inbox.

Sustain And Grow Your Business

Coaching Support Packages

Self-paced learning is convenient but sometimes a helping hand to get started or transfer the skills into your business, helps you move forward more quickly.   I offer individual, team or group coaching on any topic related to each online course to help you maximise the benefits sooner.  You can choose the hours you would like and the topics you want support in, and I’ll do the rest!  Click below if you would like to explore how we can work together to achieve a more certain business future.

Confidence breeds business success.

Irene D. Baker

Irene is a creative thinker, and experienced educator, trainer and learning facilitator.  Her small business is based in adult education, program design, coaching, consulting and project management.  With a passion and fascination for brain science, mind research and universal wisdom, Irene combines her broad range of skills and experiences and applies them to the world of women in business.  She will enthusiastically point you towards trusting in your ability to direct your own life, while refusing any belief in powerlessness in your thinking.

Picture of Irene D. Baker
woman choosing between a risk and an opportunity

Managing Risk & Opportunity in Business


  • Learn the 6-steps to risk management
  • Tailored to business owners and entrepreneurs
  • Self-paced – start when ready
  • Templates all done for you
  • Online discussions and instructor support
  • Unlimited access
  • Sign up today for AUD $297
Women need to claim their confidence

Claim Your Confidence

This online self-paced program began in April 2018 with support from the Queensland Government’s Advancing Women in Business Initiative.  The program explores the beliefs that affect your confidence in business, showing you how to ‘reset your mindset’ to growth and success thinking.

  • Eight modules with 1-1 online coaching support
  • Tailored to women in business and entrepreneurs
  • Self-paced – start when ready
  • Practical and based in brain science
  • Online discussions provided
  • Tackle imposter syndrome
  • Address a fear of failure or success
  • Twelve month access
  • Sign up today for AUD $149

“...this course has been almost life-changing for my mindset and thinking about the way I approach my work, colleagues (especially when I don’t see eye to eye with colleagues) and the topics about status and self sabotage have all been hugely impactful….I am no longer coming from a place of not feeling good enough, I am approaching my professional work from a place of inner confidence because of the things I have learned in this course.”

 Emma Woods, Participant

The Business of Self-Belief Blog

Business Without Plan B

Business Without Plan B

I once attended a lecture given by a young woman from the Australian Olympic Netball Team.  This energetic athlete discussed her training program and the importance of keeping her goals front and centre.  She asked the group, “Who has a ‘Plan B’ for their business?” ...

Practice 5: Using a 3-Second Memory

Practice 5: Using a 3-Second Memory

Some years ago there was an advertisement where a goldfish swam merrily around his bowl, seeing a cereal packet for the 'first time' every 3 seconds.  The myth that goldfish have a memory of only 3 seconds has since been debunked, but the ad played on the idea that...

Finding Your Centre in the Storm

Finding Your Centre in the Storm

 How quickly life can change - in the blink of an eye   It’s been a rough few weeks living in the brave new world of business that has resulted from Covid-19. My business might looks the same on the outside, but on the inside it feels quite different.  It’s like...

Practice 4: Find Your Centre

Practice 4: Find Your Centre

When life is in turmoil, most of us feel out of control.    We search for the gap or a break in the crisis long enough to get a breath and settle down our emotions.  But often, when everything is upside-down, finding your centre in times of crisis is very difficult. ...